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Washington, D.C. — November 2025 — The National Retail Federation (NRF) has released
Washington, D.C. — November 2025
The National Retail Federation (NRF) has announced that U.S. holiday retail sales for November and December are projected to reach between
$1.01 trillion and $1.02 trillion, marking the first time in history that holiday spending will surpass the trillion-dollar threshold.
This represents a year-over-year increase of approximately 4 percent, highlighting the resilience of consumer demand despite economic pressures.
📈 Key Trends
- E-commerce Growth: Online shopping is expected to account for nearly one-third of total holiday sales, with mobile purchases driving much of the increase.
- Changing Gift Preferences: Digital gifts such as in-game currency and subscription services are gaining traction alongside traditional categories like toys, apparel, and electronics.
- Economic Challenges: Rising tariffs and transportation costs may affect product availability and pricing, but consumer enthusiasm remains strong.
🛍 Retailer Strategies
- Retailers are launching promotions earlier than ever, extending Black Friday and Cyber Monday deals to capture shoppers’ attention.
- Many are investing in artificial intelligence and data analytics to deliver personalized recommendations and enhance the shopping experience.
💬 Expert Commentary
“The holiday season continues to serve as a vital indicator of consumer confidence and overall economic vitality,” said NRF’s Chief Economist. “This year’s record-breaking forecast reflects both the adaptability of retailers and the enduring enthusiasm of American shoppers.”
